Online shopping has become the standard for many modern consumers. In fact, almost eighty percent of people shop online on a regular basis. This increase in the commonality and popularity of online shopping means that fewer people are visiting brick and mortar stores to buy the items they need. Today, people shop online for everything from toothpaste to jeans to lingerie. As convenient as it is, buying lingerie online is much different than buying a T-shirt or a pair of pants from an Internet storefront. Well-fitting, quality lingerie is a necessity for daily comfort. Unfortunately, it can be challenging for women to buy bras and underwear on the internet sight unseen and end up with lingerie that fits well and makes them feel confident.
We gathered authentic responses from 50 lingerie market experts regarding their tips and advice on how to get the best results when shopping for lingerie online. These experts’ answers cover a wide range of topics, including size, measurements, and fit; style and quality; and returns and reviews.
1. Sizing, Measurements, and Fit 2. Style and Quality 3. Returns and Reviews
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1. Sizing, Measurements, and Fit
“Don't assume you wear the same band and cup size across all bra brands and styles. Construction, materials, and quality of design all factor into how well a bra fits you. Remember that you likely have a "zone" of sizes and be open to trying new styles and brands to find the perfect fit.”
Elisabeth Dale is a world-renowned expert on breasts. She is the founder of the popular blog TheBreastLife.com, which features content on topics including boobs, bras, and body image and health. Elisabeth has written several best-selling books.She is currently located in Los Angeles.
“Be sure to know your measurements or get fitted before going, but that's not enough! It can be cumbersome, but you need to try on as many undergarments as it takes for you to get the right ones. It's important to get the right fit, but it's also important to get the right style you're trying to achieve as well. No matter your size, you shouldn't settle for less than what you want AND need!”